In a rapidly changing media landscape, newsrooms are regularly refining their focuses and resources. But amongst the change, there is a constant of best practices for working with journalists across print, online, radio and television outlets for both crisis communications or ongoing support. By working with Aaron, you know that you will be putting your best foot forward with reporters, not just counting press releases.
It is imperative to understand who will be listening to what we are saying, especially in the context of today’s caucophony. That’s why public opinion research is often a strong first step in developing a message that best supports your goals. When research is not an option, Aaron’s experience in public affairs communications and policymaking directly informs the development of a strategic messaging framework for your team.
Aaron has extensive experience with creative and leadership teams in many dynamic environments—campaigns, non-profits, private sector efforts, public office, and industry associations. He looks forward to working with your team to identify the most effective role for his services.
Strategic Public Affairs
Every public affairs effort is unique. Aaron has experience developing communications plans that engage policymakers, regulators and elected officials at all levels of government. Aaron will work with you to identify the best approach to suit your needs from earned media and paid advertising to public testimony and direct correspondence.